Adaptive Advertising


Abstract

Digital advertising displays are already a familiar sight around shopping centres, train stations and airports. However, generally they display pre-selected adverts to individuals even if they may not be relevant or appropriate. Therefore, advertisers miss the opportunity to not only engage with their target audience but to collect valuable demographic information about them in the process.

This project aims to develop a digital signage solution which could serve relevant adverts through detecting the presence of individuals viewing a digital signage display. This would also enable the collection of information such as the number of viewers over time, their gender and age range, which content was viewed and how much time was spent by each individual viewing the content.